Premier League teams win big with kit sponsorships (stats)

Kit sponsorships are a big deal for Premier League clubs. Here are some numbers that prove it:

£349.1mThe Guardian reports that Premier League clubs will collectively earn £349.1m from these kit sponsorships. That is 10% more as compared to last season, when they earned a combined £315.6m.

£64m – This is the value of Chevrolet’s kit sponsorship deal with Manchester United for the 2019-20 season. It is by far the highest valued deal in the Premier League, a good £19m more than the £45m sponsorship deal between Manchester City and Etihad.

£40m – This is the value of each of the three sponsorship deals that round out the five highest valued shirt deals in the Premier League. Arsenal, Chelsea and Liverpool will each earn £40m this season from partnerships with Fly Emirates, Yokohama and Standard Chartered, respectively. Liverpool, coincidentally, are this season’s title favourites — a fact they underscored by scoring 5 goals in the Merseyside derby on matchday 15. It was the first time they did so in the Premier League era, and it was another show of force by the men from Anfield.

£1.5m – This is the lowest valued sponsorship deal in the Premier League at the moment. It belongs to Brighton, which secured a kit sponsorship from American Express.

50% – This is the percentage of Premier League clubs with Asian kit sponsors. These clubs are Manchester City (Etihad – UAE), Arsenal (Fly Emirates – UAE), Chelsea (Yokohama – Japan), Tottenham Hotpsur (AIA – Hong Kong), Southampton (LD Sports – China), Burnley (LoveBet – Hong Kong), Newcastle United (Fun88 – China), Aston Villa (W88 – Thailand), Leicester City (King Power – Thailand) and Norwich City (Dafabet – Philippines). This is indicative of the Premier League’s undeniable global appeal.

0NS Business notes that no Premier League club shared their shirts with gambling companies during the inaugural season in 1992. But by the 2009-10 season, 7 Premier League clubs had partnered with gambling firms. That number increased to 9 last season.

10 – This season has seen a further increase in the number of clubs that have partnered with gambling companies. Sandlot Games reveals that half of the teams in this season of the Premier League are backed by gambling firms via kit sponsorships. These clubs are West Ham United, Everton, Wolverhampton Wanderers, Burnley, Crystal Palace, Newcastle, Watford, Aston Villa, Bournemouth, and Norwich.

£68.6m – This is the total value of all 10 kit sponsorship deals with gambling firms. The biggest is West Ham’s £10 million deal with Betway, followed by Everton’s £9.6m partnership with SportPesa. The smallest deal is that of Norwich and Dafabet, which is valued at £3m.

8 – This is the number of clothing brands sponsoring the 20 Premier League clubs. These brands are Adidas, Umbro, Nike, Puma, Erreà, New Balance, Kappa, and Under Armour. Adidas supplies kits to 6 Premier League clubs — Manchester United, Watford, Leicester City, Wolves, Sheffield United, Arsenal. Bournemouth, Everton, West Ham, and Burnley are outfitted by Umbro, while Crystal Palace, Newcastle and Manchester City are sponsored by Puma. Nike provides kits to Brighton & Hove Albion, Chelsea, and Tottenham, while Under Armour, New Balance, Kappa and Erreà provide kits to Southampton, Liverpool, Aston Villa and Norwich, respectively.

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